Strength Matters
The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese.
Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.
Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.
The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.
However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life.
This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.
Episodes
302 episodes
[Case Study] How We Do a Website Audit Live
Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimiz...
Link Building for Fitness Websites: What You Need to Know
Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuv...
[Case Study] How To Launch a New Website
Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a m...
Our Process for Content Creation
Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power...
The Data We're Using to Make Better Marketing Decisions
Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as...
[Case Study] How and Why We're Revamping Cricket Matters
In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple t...
Google Reviews: Why Your Gym Needs Them Regularly!
In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the se...
Turning Your FAQs Into Blog Posts
Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the ...
7 Actionable Content Marketing Tips For Gym Owners
In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this epis...
Fail To Plan, Plan To Fail
In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, t...
HeyTony Unplugged: Matt's Story and Insights
Welcome to another episode, where today we dive deep into the realm of digital marketing with the incredibly knowledgeable Matt Diamante. As a digital strategist and entrepreneur, Matt has mastered the art of leveraging SEO, social media, and c...
A Beginner's Guide to Local SEO for Gym and Studio Owners
Welcome to another episode where we dive deep into the world of local SEO specifically tailored for gym and studio owners. If you're struggling to make your mark in the digital world and want your fitness business to be the first thing potentia...
How to Generate Leads on WhatsApp for Gym Owners?
In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy t...
6 Reasons Why Public Speaking is Essential For Gym Owners
In today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking ca...
[Case Study] How to Run an Awareness Marketing Campaign
In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Afric...
Even Arnold Schwarzenegger's Doing Lead Magnets
In this episode of Strength Matters Podcast, we dive into the world of lead magnets, inspired by none other than Arnold Schwarzenegger himself. Yes, you heard it right, Arnie's doing lead magnets in 2024! Join us as we dissect his strategy and ...
7 Reasons Why Fit Pros Should Start Content Marketing
Welcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impac...
How Often to Post on Social Media in 2024
In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this epi...
The Future of Content Marketing for Fitness Businesses
In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out....
Why Email is the Most Reliable Marketing Channel
In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the end...
How to Create a Fitness Newsletter?
In this episode, we dive deep into the world of fitness newsletters. Whether you're a seasoned fitness professional or just starting, this episode will guide you through creating a compelling newsletter that grows your business. With invaluable...
The Ultimate Business Growth Formula for Gyms
In this episode, we delve into the groundbreaking formula that's set to revolutionize the way gyms and personal trainers approach business growth. Whether you're just starting out or looking to elevate your existing operations, James Breese sha...
Who Sends the Most Traffic to Your Website?
Dive deep into the mysteries of web traffic with us in this groundbreaking episode. Discover who truly dominates the internet and how you can leverage this knowledge to skyrocket your website's visibility. Whether you're a fitness professional,...
Water Weight: How Certain Foods Can Change Your Weight
In this episode, we dive deep into the often overlooked topic of water weight and how certain foods can drastically impact your weight fluctuations. If you've ever found yourself puzzled by sudden changes in your weight despite sticking to your...
How to Lose Weight with Weight Vests
In this episode, we dive into the transformative power of weight vests for weight loss, a journey embarked upon by our very own James Breese. If you've been grappling with shedding those stubborn pounds and are in search of a novel, yet profoun...