Fail To Plan, Plan To Fail

In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.

Timeline Summary:

• [00:00:04] Introduction to Planning and Preparation
• [00:01:05] Entering Quarter Two: Strategy Unveiled
• [00:02:09] Reflecting on Past Successes
• [00:03:18] Scoring Personal Development
• [00:07:09] The 90-Day Intent Planner Explained

Key Takeaways:

1. The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.
2. 90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.
3. Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.
4. Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.
5. The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.
6. Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.
7. Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy

"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy

"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis

"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis

"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew Wallis

Show Your Support: Rate and Review Us!

If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

Rate and Review us on Apple Podcasts

FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Chapters

• 0:04 Introduction to Planning and Preparation
• 1:05 Entering Quarter Two: Strategy Unveiled
• 2:09 Reflecting on Past Successes
• 3:18 Scoring Personal Development
• 7:09 The 90-Day Intent Planner Explained

Transcript

[00:00:00] James Breese: Strength Matters Media, Video, Print, 

[00:00:04] Josh Kennedy: Podcasts. Today's topic is fail to plan, plan to fail. Or as they used to say in the, um, when I was working for British military fitness, the, was it the seven Ps prior planning and preparation prevents piss poor performance or something like that. That's what it's all about.

[00:00:20] It's all about preparation and talking about preparation. Neither of us know where James Breeze is, uh, today. So me and Andrew are going to crack on without him. And this is something. Uh, if you are watching on YouTube, this will be helpful because Andrew is going to share his screen. Basically what we're talking about today is, and we've spoken about this.

[00:00:37] In previous episodes of the podcast, what you do now in your business will reflect in 90 days. We'll get you sales. We'll get you traction. We'll get you views on your website, whatever, whatever it is. Um, the work you put in now will get you results in the next 90 days. And that's what we're going to be working on with our clients.

[00:00:56] Um, as part of our membership and you do want to, uh, [00:01:00] share your screen and just talk a little bit about what we're going to do. We're entering quarter two in terms of, uh, in terms of 

[00:01:05] Andrew Wallis: the year, aren't we? We are, um, entering quarter two. And this is something that we've done with our VIPs. We've done it with our black belt members, and it's something that I've done, um, for a number of years now.

[00:01:17] Um, it's enabled me to get traction and it's built off, you know, what leaders do in in other industries. So yeah, bringing it to the, to the fitness world. But we do this every 90 days. Uh, it just gives us long enough time to get some real traction. Real momentum behind us because as you said, uh, a lot of the time when we're struggling to generate leads for our fitness business, um, it, we can't just click our fingers and magically make leads appear.

[00:01:51] There's times when we can do something to give somebody a nudge. But generally, the real success comes from what we've done over the past two, three [00:02:00] months and beyond. So that's why we do this. So can you see the screen? Okay, I can. Yep. Yep. Excellent. So basically what we do, we always start before looking forward.

[00:02:09] We always recommend looking back on what's worked previously. So we start out with this sheet and this is The, the, the workbook that we take our VIPs through. So we look at the last quarter, what were our big wins and why were they important to us? Then I, I'm a big fan of the Japanese Kaizen self-development.

[00:02:31] So it's looking at what are you doing to develop yourself, um, you know, are you looking at your own health and wellness? You know, that always drops by the bias fitness professionals. We, we, we focus so much on our clients and get busy that we, you know, we forget ourselves at times. So perhaps it's your own health and wellness that you need to address.

[00:02:56] Perhaps it's getting better as a, as a fitness professional, uh, [00:03:00] within your marketing and things. But looking at some, the space for five there, I would say, you know, two to three is more than enough. Um, but then score yourself, you know, uh, how well you're doing on that out of 10. Um, you know, be, be brutally honest on that.

[00:03:18] Are you, are you succeeding or are you just making a note? And I've done this in the past where I'll make a big to do list. And then if I ever do look back at it, um, you know, very few of those items have been scratched off. So, you know, be brutally honest. And I'm looking here for scores at eight. Uh, eight out of 10 and beyond, uh, for real, uh, traction on that side.

[00:03:43] But then we start looking forward. What are we looking forward to? Uh, again, the space there, but, uh, you know, three to five is more than enough. You know, two to three would be an ideal thing to get our teeth into. I was 

[00:03:57] Josh Kennedy: going to say, keep it two to three, keep it realistic, right? Something [00:04:00] you can, you don't want to overwhelm 

[00:04:01] Andrew Wallis: yourself.

[00:04:03] And how often do we do that? You know, we think, yeah, I can do that. But then when life gets in the way or, you know, something becomes a priority, uh, we have to drop things. And then when we look back, we just get frustrated that we're not achieved what we wanted to achieve. Little thing I like to look at with the guys is their commitment level.

[00:04:24] It's all well, all well and good say, Hey, yes, I'm in for this. I'm really going to do this, but let's be honest again. How, how are we ready? And as you know, Josh, I like to travel, um, And so, um, I, I base this on, you know, we sat back in the departure lounge, feet up just thinking, yeah, you know what? I'll, I'll, I'll jump on the next available, uh, flight that comes around.

[00:04:48] Uh, I, I'd like to travel over there or achieve this, but it, it's not the, the most pressing thing I wanna do or do we like to take it nice and easy and get, [00:05:00] and, and, and be a bit of a cheapskate or, uh, I know affordability, but are we an economy? You know, we're getting there, but, you know, we're sat at the back of the plane next to the toilets.

[00:05:10] It's not the best place to be on the flight, you know, and what I mean by that is, yeah, we are getting traction with our to do list, but are we giving it the attention? It really deserves. Or are we rolling our sleeves up and think, Hey, you know what? This is a priority. I will make this happen and, uh, this quarter and I'm going to enjoy it.

[00:05:35] And that's where, you know, we can be in business or first class. So ideally, you know, we want to be all in on the elements that we outline today. And I'd rather see. Folks doing this to be in business and first, uh, so that we're, we're really making it happen. And then ask the guys, uh, the VIPs that we work with, what do they really want?

[00:05:54] Well, there are three big things they want from this particular session because we can brainstorm as the, as a, [00:06:00] as a mastermind as well, and discuss obstacles and challenges. That they might have thing that you might, uh, recognize here from our, um, hot seat sessions that we do with our clients. Each week is our stop.

[00:06:14] Stay start. Uh, we look at, um, everything we're doing on a day to day, week by week basis. And there's certain tasks. We do that. We shouldn't be doing, you know, a scrolling through social media for one. Perhaps isn't the best use of our time. So maybe that goes in the stop. We look at the stay as being things that, uh, that we should be doing.

[00:06:37] We enjoy doing, and they have a positive impact on driving us closer to our goals. They should be staying on our to do list. And then there's other bits that, Hey, you know, we should be doing those elements, but we're not. And, and that's what would go in the start, um, uh, column there. So it's, it's just a nice visual.

[00:06:57] To make us highlight, you know, what [00:07:00] we should be stopping, what we should be staying and what we should be starting on that. And it all draws to the 90 day in term intent planner, you know, show me the 

[00:07:09] Josh Kennedy: money. I like the movie reference. 

[00:07:12] Andrew Wallis: I thought you would a great movie. Um, Uh, yeah, great movie. And this is, uh, I was going to go off on a tangent and watching a Top Gun Maverick at the weekend.

[00:07:27] Love Top Gun, uh, love Top Gun Maverick. It was great, but show me the money. Yeah. So this is planning. This is our one sheet planning tool that we fill in, but then we don't just throw a lock away in a drawer. We have it on our wall or on our desk or close by that we can look at. On a regular basis. So we look at initially what's the quarter all about, uh, for a number of our clients have been working on lead magnets and getting them into place so that it can generate good high quality lead.

[00:07:57] So that might be what your quarters about. [00:08:00] Might be getting a grip of your numbers. It could be starting a new program or whatever, but that's just just to lay out what the quarters focus is. Then from that, what are the 3 big things that we need to get done to help us achieve that? That's goal. So if I was using the lead magnet, as example, we'd need a landing page on our website would need a welcome email sequence and then just getting some content together and our content calendar to build awareness to on our socials.

[00:08:38] That we've got this lead magnet or new service or whatever that might be. Show me the money, um, is looking at, you know, what we're currently generating, uh, within black belt, where we're always going up through the belts and those belts are aligned with monthly revenues earned. And if we want to ascend from one belt to another, [00:09:00] uh, let's say you're generating 5k a month and you want to get up to say seven and a half K.

[00:09:06] Uh, and you feel that's realistic by the 30th of June, then there's a two and a half thousand pound difference. And that's what we'd go in that difference column. We can then start breaking that down into how many new clients or members we need to generate to achieve that difference. And then that leads us into, Hey, what marketing are we going to do to help us achieve that?

[00:09:28] Josh Kennedy: I really, I really like that actually. Cause as you say, break it down into how many new clients you might need or how, if you've got a membership site as well, how many clients and or members you'd need, and that gives you a really clear focus, doesn't it? Really clear target to work towards. 

[00:09:43] Andrew Wallis: I like to keep it simple.

[00:09:44] And just having that one. That one number, you know, let's say you've got to generate five new clients or 10 new clients or whatever that number is, you've got to clearly define number that each day you get up, you know, you've got to chip away. What am I going to do to help me find at least one of those [00:10:00] five new members?

[00:10:01] And it just, I find it makes it so much straightforward and gives me focus and direction on that. And then finally, the, you know, You're going to hit that goal. You're going to find those additional clients. You're going to hit your targets for the quarter. What's the reward going to be? And this is important that, um, you know, we work hard, uh, in our craft, you know, it's, it's a hard slog, uh, being a fitness professional.

[00:10:28] Uh, we get immense enjoyment from the success our clients have. We've got to take a step back and reward ourselves now. Could be going out for a nice coffee or a meal, or you might a weekend away, whatever resonates with you. But I always tell the guys, mark that down. Let's have that target. What is that reward going to be at the end of this quarter that you're going to get and enjoy?

[00:10:54] Uh, once you, uh, you, you, you see that money, uh, you know, we're showing you show me the money. We're going to see [00:11:00] that money. So that's it in a nutshell, the 90 day intent planner. And it's a nice, simple one. Ideally, once we, the first two pages are getting to this. This page here, but this is what it's all about for the next 90 days.

[00:11:14] No, 

[00:11:14] Josh Kennedy: that's a, that's absolutely fantastic. And I really appreciate sharing that. And obviously if you are listening on wherever you get your podcast, then try and tune into the YouTube version of this podcast so you can see the planner. But also if you don't want help with your 90 day plan, you can book in for a free 15 minutes strategy call with us by going to strengthmanners.

[00:11:34] com forward slash strategy. That is it for today. Please don't forget to rate review and subscribe until next time.