Who Sends the Most Traffic to Your Website?

Dive deep into the mysteries of web traffic with us in this groundbreaking episode. Discover who truly dominates the internet and how you can leverage this knowledge to skyrocket your website's visibility. Whether you're a fitness professional, a budding entrepreneur, or simply fascinated by the digital world, this episode is your golden ticket to understanding the web's intricate dynamics. Don't miss out on our expert insights and actionable advice. Listen now and transform the way you approach online visibility!

Timeline Summary:

• [00:01:40] The Ultimate Traffic Sources Revealed
• [00:04:17] Why Google Reigns Supreme
• [00:06:08] The Downfall of Social Media Marketing
• [00:07:31] Niche Markets vs. Lifestyle Choices
• [00:08:42] The Golden Rule: Google, Google, Google

Key Takeaways:

1. Google's Dominance: Google is the unrivaled king of web traffic, commanding a staggering 63.41% share. Understanding how to optimize for Google search is crucial.
2. The Fall of Organic Social Media Reach: Social media platforms are increasingly "pay to play," making it challenging for businesses, especially in the fitness industry, to gain visibility without significant ad spend.
3. The Importance of SEO: A well-optimized website can be your most powerful tool in capturing and converting traffic into leads and customers.
4. The Role of Niche Markets: Products with a constant demand, like baby bibs, can thrive on platforms like Facebook due to the ever-present market need.
5. Seasonal Trends in Fitness: Consumer interest in fitness services fluctuates throughout the year, affecting marketing strategies and outcomes.
6. The High Cost of Facebook Advertising: The supply and demand dynamics on Facebook have driven up ad costs, making it less accessible for small businesses.
7. The Strategic Advantage of Owning a Website: In an era where social media platforms can falter, having a website ensures you maintain control over your digital presence.

Websites and Links Mentioned :

• Strength Matters
• Free Strategy Call

Quotes:

"If you're not found on Google, you're missing out." - James Breese

"Social media strategies now are a pay to play game." - James Breese

"Fitness is not an easy sell; it's a luxury item." - James Breese

"Every single day, there's someone's having a baby. So it's a constant market to fill." - James Breese

"Get yourself a website and get yourself found on Google." - Josh Kennedy

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Chapters

• 1:40 The Ultimate Traffic Sources Revealed
• 4:17 Why Google Reigns Supreme
• 6:08 The Downfall of Social Media Marketing
• 7:31 Niche Markets vs. Lifestyle Choices
• 8:42 The Golden Rule: Google, Google, Google

Transcript

[00:00:00] James Breese: Strength Matters Media. Video. Print. Podcasts. 

[00:00:05] Josh Kennedy: Today's topic is who sends the most traffic to your website. Um, but before we dig deep into that, James, who is Rand Fiskin with the greatest name I think I've ever heard? 

[00:00:15] James Breese: It is awesome, isn't it? Like, what were we saying offline? Who do you think it was that name reminded you 

[00:00:19] Josh Kennedy: of?

[00:00:20] Rand Fiskin, because it rhymes with Snake Plissken, who is, uh, Kurt Russell's character in Escape from LA in about what year was that, the eighties that was made or something? Yeah, 

[00:00:30] Andrew Wallis: that was the early eighties, I think, wasn't it? 

[00:00:33] Josh Kennedy: It's a classic film. I love that movie. 

[00:00:35] James Breese: Yeah. It's a classic film as well. Like I always think of it as the porn star name.

[00:00:38] That's, that's the word, the term that come to my, come to my mind, but in all, in all seriousness, no, Ran Fiskin, he's the founder of Moss, which is a really famous SEO blog, which I've been following for years. And he's now set up a new company, Spark Toro. So this is all coming from research his team have done for the first time ever, and they've gone to really in depth into [00:01:00] finding out, well, how do people's web, how do people get.

[00:01:02] Traffic to their websites. So I think this is so important and it just, it backs up everything we're saying to people right now. And we're getting so many comments and feedback and, you know, gruntled personal trainers, gym owners, health practitioners saying my Facebook ads aren't working, my content on social media, 

[00:01:24] Josh Kennedy: gruntled.

[00:01:25] You mean disgruntled? 

[00:01:26] James Breese: Disgruntled, that's the word, yeah. Gruntled. 

[00:01:29] Josh Kennedy: You've just invented a new, a new, uh, word as well. Gruntled. 

[00:01:33] Andrew Wallis: That goes beyond disgruntled. 

[00:01:37] James Breese: They really, really gruntled. That's the word, yeah. 

[00:01:40] Josh Kennedy: So gruntled. Anyway, so I don't think it'll come as any surprise, uh, but we'll run through them from, uh, first to third, let's say.

[00:01:48] Who are the largest referrers on the web? Or is there something you wanted to introduce first? 

[00:01:52] James Breese: I'm going to share my screen. So I think that's probably the easiest way to do it, is share my screen as of January, [00:02:00] 2024 for those on YouTube who are watching this. And if you're not on YouTube, I highly recommend going to check our channel app.

[00:02:04] There's an amazing blog on the shameless plug. So what we have here now is Google sits at number one, surprise surprise, 63.41%. Right? Traffic at the time. It worked at 

[00:02:16] Josh Kennedy: the time traffic. Yeah. Getting all the movie referrals in 

[00:02:19] James Breese: now. All the referrals, exactly. Enough. Right, you know as a percent of traffic sent by the top 170 traffic referring domains to all sites in the web That's who sends the most traffic to people's websites.

[00:02:31] That is google people are searching for content now. Remember More more stats and numbers. Yep 94 percent or so of people's websites pages don't get found so the top 170 kind of dominate the search engines as much as possible But this tells you when you get to the top of google how important is in sending traffic to your website You Bing and Microsoft come next.

[00:02:53] Remember they've got Bing, you know, there's a, there's, that's their search engine. That's their, that's their, [00:03:00] you know, browser, so to speak. But then you've got YouTube, which is all part of Google. So look at that. So like 7 percent is from Microsoft and Bing. Then it goes to 3. 5%, 3. 57 percent on YouTube, right?

[00:03:11] Then it's Facebook at 3. 54%. Then it goes smaller. Reddit, Twitter, goes all the way down to LinkedIn and then the other stuff, right, in terms of this. But what can you understand and get from this? Google is dominating traffic. 

[00:03:26] Josh Kennedy: Otherwise you're screwed. 

[00:03:30] James Breese: Exactly. Exactly that. So if you look at the, let's look at the social media platforms, YouTube, Facebook, and Twitter, as an example, what is the point of a social media?

[00:03:40] Why does, what are the social media platforms trying to do? They're trying to keep you on their platform. Why are they trying to keep you on their platform? It's because the longer you stay on it, the more ads you see, the more revenue they'll make from advertising spend and the happier their clients will be.

[00:03:57] So therefore it's not in their interest for them to [00:04:00] share. Links anywhere, right? So if you're sharing links organically, it's not going to be found in the search results. YouTube, you know, some people will follow some of the links in the description, but it's not too much, but you have really compelling content in the first place to capture them, to get them to share the links.

[00:04:17] So the idea is if you want traffic to your website, the best place is Google. If you get ranked number one on Google, and we're doing this with Sam Attard at the moment, and a number of other clients were driving people to your website. All roads lead to Rome, we should be thinking that with all our social media and all our content marketing strategies is that we should be driving to the website, but we need to dominate and get you found in Google first.

[00:04:42] And then the other stuff we can start piling that on top of it afterwards. So if you can't get found in Google, well, you should be focusing there first. That's my key takeaway. Andrew, any thoughts on that? 

[00:04:54] Andrew Wallis: Only that it goes in line with the marketing strategy that we've put in place [00:05:00] with for our clients for 2024 or starting in 2024 in that.

[00:05:05] Hey, get that SEO optimized website in place so that you've got your own home. It's a digital home. You own that land and you're not dependent on the social media platforms. Was it last week or the week before Facebook and Instagram went down for a couple of hours? I had people contacting me, uh, saying, what do I do?

[00:05:27] I can't connect with my audience because that was their only platform. You know, they didn't or they don't at this stage have that website that they control and they can manage. So it's, um, it's, it's imperative. That, um, if you haven't got a website that, um, look to get one in place as soon as you can.

[00:05:47] Josh Kennedy: Absolutely. So James, I don't know whether you know any other statistics, but as Facebook's, uh, marketing segment dropped because we are finding with a lot of people, a lot of clients that we are. [00:06:00] Helping out nowadays, like Facebook ads just aren't working anymore. And they're not getting found anymore. Is that part of it?

[00:06:05] Is there, is there market segment drop? So, 

[00:06:08] James Breese: so the, the, in social media, most of the social media strategies, it's a pay to play game. Now they want you to pay to play. So in terms of business, if you're not paying, you're not going to get found. It's as simple as that, but that's, that's their whole marketing strategies.

[00:06:23] Now, in terms of fitness professionals, Everyone's doing the same thing. They're trying to get leads the same way and trying to dominate and all do the same thing. It's just highly, it's a highly competitive and the market I think is stale and bored of the same stuff coming out time and time again. Now, are Facebook ads working?

[00:06:39] Yes. For a lot of people. I had a great chat yesterday with my mate Dan from Bibidu. If you can try and find that online, it's one of the largest baby bib sellers in the world. It's phenomenal what a business he's created in five years. It's it's huge And talking to him because they use facebook advertising as their biggest driver of sales and it works Well, it's a [00:07:00] product.

[00:07:00] It's a product that people need that's the biggest difference. So people need Baby bibs, right? For all sorts of 

[00:07:06] Josh Kennedy: babies. Bibs. Absolutely. Having, having two children, I can thoroughly vouch for that. 

[00:07:12] James Breese: Right. And he's got an innovative product that works and it's great. So I highly recommend checking Bividu out as just seeing as their concept, but he's selling to mums, new mums, or people who are about to become, you know, have babies, so there's always a, there's always a gap to fill there and they're always trying to go after that.

[00:07:31] So they can go after every single day. So every single day, I mean. It's going to be pregnant every single day. There's someone's having a baby. So it's, it's a constant market to, to, to fill and supply and demand. So that's an easy sell. Fitness is not an easy sell. It's a lifestyle choice. Most people think they can do it themselves, right?

[00:07:48] It's as simple as that. You know, it's a luxury item. 

[00:07:51] Josh Kennedy: And it changes throughout the year, right? As to how well you can sell it, depending on the season. Generally, because obviously, again, it's changed still because, you know, January [00:08:00] used to be the month where it's like New Year's resolution. I want to get fit now.

[00:08:03] It's not really February, maybe March before people are making these decisions, would you say? 

[00:08:08] James Breese: Yep. I agree. That's what we're seeing. We talked to Bruce, one of our clients this morning, one of our gold member clients this morning. And he's exactly the same things. Like we haven't had many bites in the small group personal training, but he's had quite a few bites on gym membership, low cost here.

[00:08:22] So it's, it's, everything's changing. Everything's again, money is an issue. A lot of people at the moment. So just bear that in mind to the market is not what it is. And the first thing that goes in a, in a downturn or people who've got not, not got much money is fitness. We've got to accept that. We have to accept that, but Google, my friends, Google, Google, Google.

[00:08:42] If you're not found on Google, you're missing out. It's a reason. There's a reason why all the biggest companies in the world try and go after SEO and Google. 

[00:08:51] Josh Kennedy: Andrew, do you want to come in on this before we wrap up? 

[00:08:53] Andrew Wallis: Yeah, I was just going to say another thing I've seen as well. And I read about Facebook is that, uh, it's [00:09:00] supply and demand.

[00:09:00] Um, they've got that much demand, sorry, that that much supply of adverts. They haven't got the capacity to display them all. That ramps the price up, uh, so it makes it more expensive, so it makes it more challenging for fitness business owners, PTs to be able to afford to put a subsequent inadequate ad spend in play.

[00:09:25] You know, you need to be spending 500, 000 plus per month now to be able to get any real impact. That's prohibitive to a lot of fitness professionals these days, unfortunately. Hence why we're encouraging you to look at this other direction to take. 

[00:09:46] Josh Kennedy: So I think the key takeaway is get yourself a website and get yourself found on Google, right?

[00:09:52] James Breese: In one. 

[00:09:54] Josh Kennedy: Essentially, there we go, guys. Uh, that is it for today. Please don't forget to rate, review, and [00:10:00] subscribe. And if you want help getting more clients or patients, then book in for your free 15 minute strategy call with us by going to strengthmatters. com forward slash strategy.