Strength Matters
The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese.
Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.
Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.
The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.
However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life.
This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.
Strength Matters
Our Process for Content Creation
Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just for you!
Timeline Summary:
- [00:01:10] Discussing Blogging and Content Multiplication
- [00:02:04] SEO Tactics and Content Depth
- [00:03:00] Expanding Content into Multimedia
- [00:04:43] Data-Driven Content Strategy
Key Takeaways:
- Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience's needs.
- Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.
- SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.
- Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.
- Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.
- Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.
- Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.
Websites and Links Mentioned:
Quotes:
"Content creation starts with data—it's about what people need and seek." - James Breese
"A single blog post can become a pillar for a multitude of content forms." - Andrew Wallis
"SEO isn't just about visibility; it's about answering the real questions people have." - James Breese
"Turning data into content is where the real magic happens." - Andrew Walli
"If content is king, then data is its crown." - James Breese
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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
[00:00:00] James Breese: Strength Matters Media. Video. Print. Podcasts. In today's episode, we're going to talk about our process for content creation. It's kind of a follow on from the last episode where we talk about how we use data in doing Cricut Matters work and how we're trying to launch and grow that business. So I'm going to go back to sharing our screen and showcase some specific examples of what we're doing right now.
[00:00:24] It's a screen, entire screen. Let's pull it up here now. If you're watching along on YouTube, fantastic. If you're not and you're listening to your podcast, don't watch YouTube as you're driving. I keep emphasizing that point. Don't blame us for your poor driving mistakes. So look at this. Now look at this.
[00:00:40] Now we spoke about last episode that we looked at Google search console and how we were looking at some of the terms people are using to find us. And one of the words were how to increase stamina for cricket. Right? And it came up multiple times. Endurance training for cricket. How to increase stamina for cricket batting.
[00:00:58] Right? How to improve [00:01:00] stamina for cricket. All these phrases coming up. So the first thing in my head, and Andrew, correct me if I'm wrong, is I need to write a blog post about how to improve stamina for cricket.
[00:01:10] Andrew Wallis: Absolutely. And the beauty about that is that, um, one of the reasons we choose blogging as an example is that we can then extract that, those elements and it adds on to additional.
[00:01:21] Pieces like videos, um, YouTube shorts, you know, insta reels and so on. It's okay. And so we're able to amplify the message from that one piece of content.
[00:01:34] James Breese: Exactly. So what we've done, so we have gone, the first thing I look at now is because we want to own and dominate Google in the search rankings across the board.
[00:01:44] So the first thing you look at is we need to write a blog post. So lo and behold. Look what I have written and pulled up, how to increase and build stamina for cricket, right? It's like Blue Peter. Here's one I made earlier. There you go. [00:02:00] So I put together this blog post and it's this blog post. It just says what it is.
[00:02:04] It's an in depth guide to help cricketers build their endurance and increase their stamina for cricket. That tells them exactly what it is from the start. Little hack for you here now in terms of search engine optimization. In Table of Contents, and you scroll all the way down, we have a whole detailed article of how to build and increase stamina for cricket.
[00:02:26] Right? Big old article, it's about two and a half thousand words long. Did it take me time? Yes, it took me about an hour and a half, two hours to write, because I've spent a lot of time writing over the years for the magazine and such. But that becomes my pillar piece of content. Because now we want to have this article uploaded into Google when the website goes live, and we then want to drive traffic to this from, like Andrew said, the videos on the shorts, the videos on Instagram, TikTok.[00:03:00]
[00:03:00] We can create content pieces around it to drive it to the blog. So we can then maybe at some point put a video onto this article as well to increase the stickiness of the blog. All right. Most blogs that do best have a video in them at the same time. So we have a pillar piece. So think about this, um, three core exercises to help you increase stamina for cricket, right?
[00:03:26] That's one simple idea for a video you can do that dries on here. Want to learn more? Go to this. You can then create a video on YouTube how to increase and build your stamina for cricket. That could be like a three, four minute piece. It could be a webinar piece. Uh, for I do like a mini masterclass, but the point is I'm creating content around it to educate people more and help people more with it.
[00:03:47] Cause they want this answer for, to this question. Now, what else can we do? Well, we can create a podcast on the Cricket Madness podcast, how to increase and build stamina. Stamina, I keep saying stamina, it's a [00:04:00] really weird kind of way of doing it. You've been doing
[00:04:02] Andrew Wallis: too much traveling of like, you've, you've been picking up these different nuances.
[00:04:08] James Breese: But this is what we're going to try and do now. So then guess what we can do. We can go a link onto this because if you notice, if you scroll, let's see if I scroll all the way to the bottom for you guys, right? Look what I do other than the bio of the author, further reading the ultimate fat loss training plan.
[00:04:23] It links to other things. I can link to podcasts in there to people to go to other links about this and ties it into the whole world and network of cricket matters where I want people to learn about. But for us. Content creation starts with data. It starts with data that people are using and searching to find you in the first place.
[00:04:43] It then leads to a pillar blog post where we keep going back to referring to each and every time. And then we create splinter pieces off it to drive it from the social media networks. Now, what else could we do from this? [00:05:00] Well, we could create a free seven day workout guide that they can download and to help build and increase stamina.
[00:05:09] Then, what do we do after that? We sell them a 12 week workout plan on how to build stamina. That's kind of what we're looking at here now. That's just one example from the data. And again, it stems back from the data guys, right? Increased stamina for cricket. We built a blog how to increase and build stamina for cricket because look at that how to increase stamina for cricket How to improve stamina for cricket and cricket batting.
[00:05:36] Stamina's all the way down here. It's all these phrases, right? That we're working on here now to try and build that. So
[00:05:42] Andrew Wallis: there you have it. I think the key thing, key takeaways for me on this is that, um, one of the reasons why we're all in on content creation, content marketing, um, is that the intent people on Google are searching for keywords that they [00:06:00] have an obstacle or challenge that they're looking to overcome.
[00:06:03] They're interested in that particular topic in this example, how to increase their stamina that they're looking for, for the answers. So, if we're providing that in content. You know, we're positioning ourselves as an authority in the field, but equally with the growing costs in, um, social media advertising, Facebook ads, and that, um, is putting that, uh, marketing approach out of reach for a lot of fitness professionals these days, um, I'm hearing now you need to be spending at least say a thousand pounds, a thousand dollars a month to be able to really benefit from that type of thing, whereas There's less of a financial outlay in here.
[00:06:50] There's more of a time investment putting into this, but that's where the real magic is because not enough fitness professionals are doing this, in my opinion, and [00:07:00] those are set, you know, setting the bar high for themselves. They're gonna, they're gonna, um, Be rewarded from that. So that's why it's key. And that's why we're showcasing this to each of you watching and listening to this today.
[00:07:14] James Breese: Exactly. If I go back to the data from this now, if I just go back from the last, let's just look at the last seven days, right? Let's have a look at the last seven days. Just a very simple example. So in the last seven days, we've had 244 clicks to the website, close to 7, 000 impressions, right? Look at that 7, 000, you know, 6, 000, you know, 6, 280 impressions really, with a high click through rate.
[00:07:37] If you take Google advertising as an example, that's about a dollar a click. That would have cost me 244 in the last seven days of advertising, right? But it's not, it's free traffic. You get it right, you know it right, or if you want to learn how to do it right, we can happily teach you and show you and help you out along the way as well.
[00:07:53] But the point is, again, last seven days, how to increase stamina for cricket is the top article here. Ooh, weekly [00:08:00] gym schedule for cricketers. There you go. Gym cricket workout, right? These are all things people are looking for. In terms of this and we're showing you guys to talk about it
[00:08:09] Andrew Wallis: and that's it. And to just, uh, for those that didn't listen to, uh, the last episode, uh, and if you didn't, why not?
[00:08:17] Um, but if you didn't, this website that we're showing here, cricket Matters. We've. embarrassingly let lie for six months. Um, so, you know, these numbers, I think nine months is it? Um, I think, um, it's incredible that we're getting clicks on, on a site that's been laid dormant, um, essentially.
[00:08:42] James Breese: It's been building up slowly because again, I keep going back to this point.
[00:08:45] Look at that. So about on the, in November, it started to get traction and build up. Then went down over Christmas and it's gone back up again. So the trend is upwards because Google has finally liked this and ranked this and thinks we're worthy because it's [00:09:00] been there and it's building up that domain authority, essentially.
[00:09:03] So there you go, guys, a little bit behind the scenes of how our content creation process is going to happen for cricket matters, which again, guys, is a fitness business is a fitness business. You guys can learn from and apply. Now, if you want some help from that, please feel free to reach out to us. com forward slash a free strategy call or flat fours as strategy.
[00:09:23] We can look for your trash, go to brainstorm some ideas or go to cricket manners. com and have a look and see what we're doing ethically. Have a look and steal some ideas. As long as you know, in the cricket space, otherwise we'll hunt you down. We'll hunt you down. Thanks, Andrew. Much appreciated. And as always guys, please like, rate and review.
[00:09:42] If you can take a screenshot of the cricket, of the strength, cricket matters podcast and the strength matters podcast on your thing. Tag us on the Instagrams. We'd love to see who's listening in. So as always try for now, as I say, in Wales, and we'll see you in the next video.
