Strength Matters
The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese.
Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.
Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.
The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.
However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life.
This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.
Strength Matters
Turning Your FAQs Into Blog Posts
Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.
Timeline Summary:
- [00:00:00] Unleash the FAQs
- [00:03:00] FAQs Boost SEO
- [00:06:00] Reddit and Quora
- [00:07:00] Crafting Concise Content
- [00:08:00] Key Takeaways
Key Takeaways:
- FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.
- SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.
- Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.
- Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.
- Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.
Websites and Links Mentioned:
Quotes:
"Unleash the power of FAQs to transform content gold." - Josh Kennedy
"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis
"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis
"Craft concise content: Quality over quantity is key." - Andrew Wallis
"Optimize your keywords and elevate your content game." - Josh Kennedy
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Josh Kennedy: [00:00:00] Strength Matters Media. Video. Print. Podcasts. Today, we're talking about turning your FAQs into blog posts. Now we've spoken about, um, the importance of blogging in the past, but again, it's like, where'd you get your ideas from? Sometimes it's hard to think of content ideas, not just for blogs, but for what you want to post on social media or what you want to put in your weekly newsletter or weekly email, anything like that.
So it's. This is what we're talking about on today's, um, episode. So Andrew, how do we use FAQs? If you haven't got an FAQ, should you then create an FAQ? What, what's the deal on FAQs and turning them into quality blog posts? Good question.
Andrew Wallis: Um, firstly, I, I always remember that when I was struggling to find content, um, um, somebody, um, Uh, more intelligent than me said, well, what questions are, uh, are your clients asking you, you know, what to your prospects ask you?
And I said, Oh yeah, that's [00:01:00] a good idea. Cause that's a
Josh Kennedy: really good point.
Andrew Wallis: It's fitness professionals. We know we, you know, when we're working with a client or within a strategy session with a prospect, there's certain questions that keep cropping up. And I'm sort of the same with you, Josh, when you were at, uh, BMF in the group sessions, there'll be people talking or asking particular questions and time and time again, the same questions get, uh, crop up.
We can turn those into, into, uh, individual. Uh, content posts, be it a blog post, be it a video, uh, be it on podcast. Um, that's a good starting point when it comes to FAQs or questions that, uh, con, uh, contacts might ask.
Josh Kennedy: So what, excuse me, what are some of the benefits then of FAQ based blogging?
Andrew Wallis: This is something that we've been testing out, um, both ourselves and equally with our, with our clients within strength matters within our black belt, uh, [00:02:00] academy.
And I have to admit, I was amazed how quickly, uh, a positive impact this makes, but let's say for example, with, uh, we've put together a blog post on a particular, um, topic. Let's say it's the benefits of high, uh, high intensity interval training. But then if we, if we plug that into Google, um, and get the results back on that, uh, and it can be on any topic you choose, there's always a bit on Google that says people also ask, and there'll be around about three to five, Uh, questions that are relative to that particular keyword or phrase that you're using.
And what we're doing is that we're taking those and we're not copying them, but we're adapting them using our own wording. You can do this within chat GPT really quickly as an example, and then. Tweak [00:03:00] it, um, and obviously make sure that it's, it's factually correct. Um, but then if you're adding those FAQs at the bottom of your blog post, what that's doing, it's showing your, uh, advanced expertise and knowledge on the particular topic that you've just done a post on, but equally you're showing to Google that you understand this topic and that you're working in partnership with Google to, you know, to.
To give an overarching full overview of that particular topic and what we found when we've added FAQs to the bottom of posts within a couple of days that's got that post ranking within more often than not number one but equally within the first three really quickly which Again, that's going to have a positive impact of an increase in traffic to your website, which ultimately is what we're looking to [00:04:00] do here.
Josh Kennedy: Yeah. So obviously, ideally we want to create a blog or video or email, whatever it is based on questions that our clients or prospects are asking us. And then at the end of that blog or whatever it is, especially if it's a blog, make sure we then add the FAQ in at the bottom, which will then help drive more traffic to your website.
Is that, is that correct?
Andrew Wallis: That's it. That's it. Uh, that's it in a nutshell. Um, and it just, as I say, um, if you're picking keywords that are being highly searched on Google, um, and you can quickly find that out by using S S S E M rush, H refs, Uber suggest. So what I mean is that if a client's asked you a question, plug the keywords into one of those and you'll see.
How much traffic that's generating on a monthly basis, but then once you've wrote that post, um, look at for the F. A. Q. Add to add the F. A. Q. S. And that's going to amplify the [00:05:00] impact that you're going to have with that blog post. And it's a, it's a stellar, um, Uh, to utilize,
Josh Kennedy: as you say, really important that you do, um, make sure you get the keywords optimized so people can search what people are searching for and they can find your content.
Also, if you are potentially struggling and wondering what questions people asked, you mentioned to me before we started recording that there are places you can actually go, um, In especially in the health and fitness space as well to find questions that people may be potentially asking if you are struggling a little bit.
Andrew Wallis: Yeah. And, and these are, um, these, these two platforms, there's, there's more, but there's two that are, that are mentioned, uh, um, before we went live, uh, Reddit and Quora, um, are two great platforms where. They've got huge communities. They have, um, they're like old school forums, particularly Reddit, where you've got subreddits and the likes where you can go in and [00:06:00] find.
Um, health and wellness topics or threads, and you can see the significant questions people were asking the audience on there, and you can see how many, um, how many, uh, thumbs up, you know, how topical, how popular those, those points have been, and how many people have responded. If this is a significant response, Then there's a good chance.
So that's a good topic that a lot of people were interested in. So you can mock firstly, I would recommend going in there and putting your two cents to that thread as well. So it raises your hand, but then equally take that topic and produce your own content on your own platform, your website, your YouTube channel, your podcast, or whatever.
Um, so that you can amplify that out to a wider audience, but Reddit and Quora are two great platforms to, to go searching for content that people are actively searching for on a [00:07:00] daily basis.
Josh Kennedy: And again, if you're doing a blog, it doesn't have to be 2, 500. You know, 3, 000 words long, does it? But around about 500 words is a sort of a good minimum word count.
Would you say?
Andrew Wallis: Yeah, I think so. Um, yeah, I'm trying to think of the phrase that I was told. It has to be long enough to, uh, to deliver the value, but short enough to, to, um, and I'm actually butchering this as I, as I say it, but it doesn't have to be a war and peace novel. Don't. Overcomplicate it, keep it succinct, uh, and, but deliver the full, full details.
And if that's 327 words, fantastic. If it's 2, 327, uh, that take words to take to, to deliver the message, then, then so be it.
Josh Kennedy: Fantastic. Before we sign off on you, could you just quickly, if you could summarize the key points when the, about turning your FAQs into blog posts? [00:08:00]
Andrew Wallis: Yeah. So starting point for me was always looking at the questions that, uh, clients or prospects were asking.
Cause that gives me a good sound, uh, board and starting point for, for creating content. When you've created your, your, your blog post or your content. Then go onto Google, look for the people also ask after you plugged in that keyword and then build out an FAQ section for the, for the base of it. Get your blog posts wrote of course, and, and then get it, you know, get it out there and use, utilize Reddit and Quora and other platforms for, for ideas, for, for creating additional content.
Josh Kennedy: Absolutely. And optimize your keywords. That is it for today. Please don't forget to rate, review and subscribe. And if you do want help with your blogging or getting more clients or patients, then booking for your free 15 minute strategy call with us by going to strength dot com forward slash strategy.
